e-commerce in sweden
8 easy ways to get your small business into e-commerce in Sweden

Getting your small business into e-commerce has never been easier. It used to be that if you wanted to sell goods online, you had to buy a domain name, find and pay a web host, find and pay someone to develop an e-commerce site for you, and then, if those services are not in your e-commerce packages, configure accounts with different vendors so you can have secure payment processing on your site.

There are so many easier ways to get an e-commerce site for your small business now. What follows is a list of good turnkey e-commerce packages for small businesses who want to sell online, but do not necessarily need technical expertise to create their own websites, directories and shopping carts. For this reason, I have not included any open source e-commerce solutions here.

There are many available, and if you are a technically savvy entrepreneur, you may want to search one of them. These companies will handle every step you need to make your products online and sell them.

Shopify

Shopify is one of the all-in-one packages that anyone can use to create and run an online store. You can either use one of their templates or a specially designed theme for your e-commerce site and everything is included in getting a domain name through a secure shopping cart so you can accept credit cards and PayPal payments.

If you also have a brick and mortar as well as a website, Shopify offers an iPad sales system that you can use to automatically synchronize all your products, inventory, orders and customers between your e-commerce site and your retail store.

Fees: A basic plan costs $ 29 per month with an online credit card rate of 2.9% plus 30 cents online, and there is no product limit. There are no set fees.

Bigcommerce

Bigcommerce is a real turnkey e-commerce solution. Features like SEO, marketing tools, the ability to provide coupons and product reviews on your site are all included. But my favorite feature about Bigcommerce is that it integrates so fast with so many other applications, including QuickBooks, MailChimp, Facebook and Constant Contact.

Fees: A Silver Plan, the most basic choice, is $ 34.95 per month ($ 31.45 per month with an annual subscription). Plus Bigcommerce Payments, if you choose to use it, have a transaction rate of 2.9% and a 30 cent per transaction fee. Note that if you are not in the States you will not be able to use Bigcommerce payments but will need to set up credit card processing separately.

Volusion

This is another all-in-one e-commerce solution that gives you everything you need to sell online, including a shopping cart and credit card processing services.

One of Volusion's excellent features is the ability to sell on Facebook easily, eBay and Amazon, all integrated with your Volusion store.

Fees: The cheapest plan, the Mini, is $ 15 a month USD with a 100 product limit and no transaction fees.

Magento Go

Magent's almost all-in-one e-commerce package includes many impressive features. The features include layered browsing for your product catalog that allows customers to filter search, the ability to completely customize your webshop design if you have the skills and still produce a neat website if you do not and features to drive conversions such as having product comparison and wish lists available to customers.

The one downside is that Magento Go is not a turnkey solution. The plans do not include credit card processing. You need to register with a credit card processing service separately and then add that service to your account. It's not that hard, but it will increase costs.

Fees: The basic Get Going plan costs $ 15 a month USD with a 100 product limit and no transaction fees. Plus the cost of credit card processing (see above).

Yahoo Small Business

This turnkey solution includes a domain name, corporate email and website with a customizable shopping cart, credit card / paypal processing and tracking and analysis tools.

Fees: A merchant start package is $ 10.95 UDS a month for the first year ($ 33.95 per month thereafter) with a 1.5% transaction fee. There is no installation fee at writing time.

Yola

Yola takes a module rather than an all-in-one approach for small business websites. There are different levels of site packages that you buy and use to build your site and then, if you like, you can add an online store in your package for $ 10 per month. The store includes the ability to manage stock, accept credit cards, track orders and sell on your website and via Facebook.

Fees: The Bronze package, with a custom domain, an unlimited number of pages and unlimited bandwidth, is $ 4.17 per month with an annual subscription, so with an additional $ 10 for an online store, you can sell online for $ 14.17 per month.

eBay Stores

You are probably already familiar with eBay's auction opportunities. But did you know that eBay also offers sellers their own online stores? In addition to the website for your store and unlimited product pages, the basic package contains management and marketing tools such as custom e-newsletters and marketing emails and tracking tools.

Please note that you will not have your own website with an eBay Store, but will instead have a directory address such as www.stores.ebay.com/yourstorename.

Fees: Basic is the cheapest plan; It offers up to 150 free lists per month for CAD 15.95 per month with an annual subscription.

Etsy

People tend to think of Etsy as a marketplace just for artists and crafters, but that's not it. From 2013, vintage articles, craft supplies and "unique factory manufactures" can all be sold there as well. It's not an all-in-one turnkey e-commerce solution like the others on this page, but if what you sell qualifies it can be a cheap way to sell online.

Fees: It costs $ 20 cents to list an item, and Etsy collects a 3.5% fee on the sales price for whatever you sell. There are no membership fees.

Start your e-commerce business today

In addition to all the e-commerce solutions above being relatively inexpensive and designed to be user-friendly for small business owners, they all also offer free trial of two weeks to one month.

So no more excuses; choose one of the companies above, dip your toes into e-commerce and start selling online!

Contact us to get your small business into e-commerce in Sweden today

 

Web design services for small companies in Sweden
Web design services for small companies in Sweden

Do we only provide web design services for small businesses? No. But we work with many small business owners to improve their websites, improve their online positioning and generally increase their online presence. Why do we work with so many small businesses? Because we are a small company ourselves, we understand the importance of having a fantastic website and reaching our customers at that level.

We also understand that for small business owners who have smaller budgets, it can be difficult to find companies that offer web design services that they can afford. So many companies are looking for the big customers who can be tens and hundreds of thousands of dollars for a website, that it can be difficult for small businesses to find a provider willing to work with them.

Working with small businesses is kind of our jam. It is not to say that we do not / cannot / have not worked with larger companies, just to say that small companies are our specialty.

If you are looking for web design services for small businesses, what do you need to know?

I have some important tips for every small business in the web design services market, which may be obvious and some may not.

Don't price the only factor. Yes, you may not have a $ 10,000 budget for your site, but on the back you spend $ 500 and you get what you pay for. Of course, an entrepreneur must take into account what they can afford, but they should also consider what kind of value and service they will receive for their dollars. Using WordPress helps make it affordable but understands that it can be more than you expect.

Understand that you may have to choose and choose services to make it cheap. We offer many different web services, from custom logo to web design and development to SEO and marketing. If you're a small business with a small budget, you probably can't afford it all. An alternative to consider is working with your online presence in stages. Start with a logo or website and then when the budget allows, start SEO or other online marketing.

Listen when the experts share their knowledge. We get many people who come to us with big dreams about what they want their website to do. Understand that some of the nice effects you want may not be affordable or useful. We want to give you a website that works, which your customers and customers will love and sometimes, the feature you saw on your competitor's website actually makes them hurt. Don't add features to add features, consider pros and cons and listen to what your vendors tell you so you can make the best choices. Remember that not only do we know how to make good websites, we understand how people use websites that are crucial in planning your online strategy.

Understand that your site is not for you ... it is for your customers. It can be very easy to get stuck in all the dirty things you see without thinking if those things will be useful to your customers. Bottom line, your site is not for you. It is for your customers, and if you remember, you always make better decisions about what is happening on your site.

Good content is the key factor in success. If you do not have content, you will not be ranked in the search engines, your customers will not find you, and if they do, they will not find the information they are looking for. Really think what your customers are looking for when they land on your site and answer all their questions. A site visitor who thinks that your site is useful and informative is much more likely to become a customer than someone who cannot find what they are looking for.
Web design services for small businesses do not have to cost a fortune. We can help you get online with an affordable website that works for you and your customers. Contact us today for a quote and see how we can help you.

SEO Best Practices
SEO Best Practices: How to Optimize Your Website

What is SEO?


SEO or Search Engine Optimization is one of the pillars of Search Marketing and is defined as the process of getting traffic to your site from the search engine organic search results.

SEO Best Practices

The content is key


When talking about SEO for your site, high quality content is one of (if not) the most important ranking factors. After all, Google's job is to answer any questions you may be asking, and if it worked boring, irrelevant content, you would probably use another search engine. Therefore, Google not only takes into account how long the content is, but also the context.

Make sure the content is as deep as possible. Longer articles tend to rank higher in Google's searches, so don't worry about getting too fast - as long as what you produce is deep. About 2000 words tend to be the sweet spot for a blog post, for example.

Make sure you constantly update your content and add new posts. New content tells Google that your site is up-to-date, and websites that publish content regularly rank higher in search results. In the same way, you avoid duplicate content, as it may cause your site to rank lower. Google punishes websites with duplicates, descriptions and titles.

keyword Optimization


Once you are satisfied with the quality and length of your content, you want to ensure that you have included an appropriate number of primary keywords and latent semantic indexing (LSI). Primary keywords are terms that summarize what your content is about. LSI keywords support keywords related to the primary keywords.

For example, the primary keywords in this post are "SEO Best Practices", which you will see sprinkled throughout. Our goal when writing "SEO best practices" to Google is that this post should rank as high in your organic search results as possible. The LSI keywords include "SEO techniques", "organic search" and "SEO checklist", among others, which all support the primary keyword "SEO best practices".

Google recognizes LSI keywords and understands that they add more context to your content. Thus, LSI keywords help show that your content is high quality and should rank higher on SERP than other lower quality content.

Link Building


Link building is the second most important SEO technology after quality content (some claim it is actually the most important). It is imperative not only to have a strong internal link system, but also a strong backlink system.

Internal links are exactly as they sound: links in your content that connect to other parts of relevant content on your site. Internal links help visitors spend more time on your site (known as residence time), which is another SEO technique; Longer residence time directly correlates to better SEO rankings.

Backlinks, on the other hand, are the links that are created when a website links to another. Think of backlinks as a declaration of trust from one page to another. SEO takes into account the quality of the backlinks your site receives. The more high-quality backlinks you have, the higher you rank on Google. If many websites link to the same site, Google indicates that these sites are worth linking to and therefore worthy of a SERP.

Another SEO technique involves looking at the competition. Different tools can help you find out which backlinks they serve and build. Once you know, copy them as much as you can and you can surpass them.

Site Dynamics


Make sure your site is fast, error-free and optimized for success. No one likes a slow site, especially Google. Studies show that visitors expect a site to load for two seconds or less. If it takes four seconds or longer, visitors will likely bounce. While jogging rates are not a direct factor for SEO, they often pose a bigger issue, such as poor or irrelevant content (which, as you know, are important factors for SEO).

Another SEO best practice reduces the number of 404 errors as much as you can. A 404 error is what happens when a user reaches a non-existent page. This may occur due to a broken link, a deleted page, or an incorrect URL. For many 404 errors, the SEO ranking adversely affects. If a user reaches a 404 link, he will likely hit the button, return to the search engine and select another site instead of yours. This tells Google that your content doesn't add value to your keyword. If that happens enough, you see a decrease in the ranking.

SEO optimization for images


Images not only lend context to your content, but they are also an SEO technology that contributes to the overall ranking of your site. Just as you should have high quality content, make sure you have high quality photos, as they appeal to users more and are more suited to traffic.

Keywords tell Google what the subject of the photo is, so be sure to use them in all image names and image alts (text seen by a user if the image cannot be displayed). For example, if you see the image names Madrid-City-Center.jpg and IMG555223.JPG., You clearly know what the first one is talking to, but the other is a mystery. Why is Google guessing?

Images get a decent amount of search traffic, so you want the filename to include the keyword. Although the image does not get a strong clickthrough rate, people can still find your image, use it and link back to you in the quote.

Mobile


Today, 60 percent of Google's searches are performed on a mobile device. That number is only expected to grow. In November 2016, Google announced that they switched to a mobile first index. This means that Google only looks at the mobile version of a site for ranking purposes, rather than the desktop version, even if users search from a desktop. While it is still being rolled out, marketers must ensure that their content is optimized for mobile and conforms to both mobile and stationary. If you have a m.site, Google recommends switching to a responsive design.

voice Search


As Amazon's Alexa, Apple's Home Pod, Google's Home, and other smart speakers grow in popularity, comScore estimates that up to 50 percent of all searches will be performed by 2020. Thus, marketers need to know how to optimize for voice searches.

SEO optimization for video


Online video is quite high and according to Cisco, 80 percent of all online traffic is in 2021. You should consider including videos in your content for various reasons: they will keep people on your site longer (which plays a role in SEO ranking ), can give you more real estate on Google and help increase your site ranking overall. Just as written content, it is imperative to ensure that video content is optimized for success, both for Google and YouTube.

YouTube, owned by Google, is actually the world's second largest search engine. People search on YouTube just as they search on Google, sometimes instead of Google. Also, when you publish SEO-optimized YouTube videos, Google includes them on their image results pages, video pages, and sometimes its main results page, giving you much more Google real estate than you would otherwise have.

Manage your videos as you want your photos and include keywords in your video tags. Just as you want people to read your content, you want people to watch your videos. It is the audience's retention. Your goal of keeping the audience is to get people to watch as much of your video as possible, preferably to watch it as a whole. YouTube draws attention to the audience's retention and ranks your video accordingly.

World Congress on Mind Training for Excellence in Sport & Life.
My Experience at 8th World Congress on Mind Training for Excellence in Sport & Life.

It was a great opportunity for me to meet interesting speakers would impart their knowledge and experience of sports and life at the most awaited 8th World Congress on Mind Training for Excellence in Sport & Life, luckily at Gävle in Sweden on June 12, 2019.

Staged by WCE Congress in collaboration with the Center for Excellence Training, ISMTE, University of Gävle and Scandinavian International University, and hosted by the WCE Congress in Gävle, the event was attended by over 200 professionals and students from several parts of the region.

The events focused mainly on the science-based knowledge among the participants with applications, methods, and techniques, which would increase the delegates' competence “The presenters were speakers from the academic field as well as professionals, working to improve their own and others Life towards Excellence. The presenters are known all over the world while others have a more national and local reputation. As there are many ways for staff, team and organizational development towards excellence, the event focus to gather expertise and share the knowledge among participants.

Opening the event, WCE Congress at Gävle University had a large turnout of professional, students and more than 80 experts from 30 different countries. These specialists discussed and participated in various ways to Excellence in Sport, Life, Business, and Health, etc. Besides mental training methods like coaching, mindfulness, yoga, NLP, etc. were part of the event was covered. Mental states like hypnosis, the healing sleep, lucid dreaming, etc. and findings from positive psychology were interesting topics that were covered at the event. Due to the many parallel sessions, people had a choice to attend the sessions that fit their personal and professional interests.

The evening also included some discussion on several topics like "Learning to use the seven mind training techniques", with some exciting and innovative ideas voiced around the room.

As with all events, the evening culminated with some great networking and lively discussions, fueled by some delicious food.

Thanks again to everyone who attended this successful and enjoyable event at WCE Congress. It was great to have a thoughtful and exciting discussion with people from various walks of life.

Get to know more about the event at www.wcecongress.com 

e-commerce
Tips for running a successful e-commerce company

In the past decade, the global market has become a major shift. Companies are no longer limited by geographical boundaries or places, but more by the amount of creativity they can march and their willingness to adapt to new technology.

In particular, entrepreneurs and entrepreneurs who are willing to start and run an e-commerce business can position themselves to enjoy a tremendous success.

Run a successful e-commerce company

If you own an existing business and have thought about launching an e-commerce circle - or maybe have an idea for a brand new company that you think can work effectively as an e-commerce operation - now is the time to act.

These markets will continue to grow more crowded in the coming months and years.

While it may be impossible to address some of the very specific and personal aspects of each e-commerce company, the 8 general tips below have helped many small business owners get off the ground:

Build strategic partnerships

It is rare for an e-commerce website to be successful on its own. No matter what your experience or skill level may be, you can probably benefit from forming strategic partnerships and adapting your new brand to companies that have already established a strong brand and influence.

Look for opportunities wherever you can and find ways that you may be able to help with other brands whenever possible.

Drive traffic through targeted landing pages

While there is something to say to attract large amounts of organic traffic through search engines, the more targeted your traffic the higher the conversion rate. Whether you're selling subscriptions, digital downloads, physical products, or anything else, the best way to drive the focused web site traffic is to nudge users from social media to secure landing pages that invite them into the conversion funnel.

If you can find a way to integrate payments into the landing pages themselves, it's even better.

Limit your focus

While you may think you have a good idea, be careful not to start an e-commerce company that is too broad.

While your overall idea may be good, you reinforce your position if you can find a way to specialize it further and capture a true niche market. The total number of customers in that market can be considerably smaller, but the possibility of cutting out a loyal following is much higher.

Do not build a PPC Foundation

There is no inherent error with PPC ads, but you probably don't want to place your brand's foundation on a PPC-heavy strategy. Use these ads with discretion; Focus your time and resources on building brand awareness and driving organic leads instead.

Have a comprehensive content strategy

The best way to run organic leads is to focus on a rich strategy. While the ongoing costs of developing and publishing stable, the quality content is likely to be high, it almost always pays in a quantifiable manner.

Start with a blog, share your posts on social media, then work on connecting to other industry publications and websites.

Optimize all product listings

For the site, optimization should be a priority at all levels. When it comes to individual product listings, focus on creating unique and keyword-rich meta descriptions, optimizing product images and using unique, descriptive sales copy.

Take advantage of the social power

According to Shopify, the eCommerce orders in 2014 increased from social networks with an incredible 202 percent. Much of this is attributable to the fact that people value the opinions of their peers and are automatically more interested in something if a friend refers or shares a link.

In order to use this to your advantage, try to invest heavily in social media, both by integrating elements in product listings and creating a large social media presence on such sites as Facebook, Twitter, Instagram and Pinterest.

Test absolutely everything

There is no longer any excuse to avoid shared testing. New software and resources make the process as simple as dragging and dropping different page elements to see which objects lead to conversions and which fail. By paying attention to the specific details, you can increase sales with relatively little effort.

Don't be afraid of learning

While eCommerce companies offer the opportunity for lucrative returns, they are not simple or simple. You will make mistakes along the way, and it is important to use each experience as a learning opportunity.

By keeping it in mind - like the previous eight tips - you place yourself in the long-term success.

Contact SOCKIT.SE to know how we can help you start your e-commerce business in Sweden

SEO for Small Business
5 Benefits of SEO for Small Business

SEO helps small business owners create fast, robust and user-friendly websites that rank higher in search engines, which in turn helps increase qualified potential customers to their websites and eventually increases conversion rates.

SEO also helps create brand awareness for your business, as search engine users are more likely to rely on a site that is on the first page of the search engine results pages (SERP) than non-branded sites.

If you are a small business owner, you should use SEO to build a strong online presence and bypass your competitions to bring new customers to your business and take it to the next level.

Here are the top 5 key benefits of SEO for small businesses:

1. User-friendly websites
SEO helps small business owners create a faster, smoother and user-friendly website. Although most still relate to the old definition of SEO, thinking that it is only about optimizing for the search engines, but today SEO is also about improving the user experience as well.

Well-structured, clean and stylish websites force a casual visitor to stay longer, reducing bounce rates and increasing page impressions. Likewise, highly relevant content (sales pages and blog articles) keeps your readers happy because they are more likely to solve their questions, solve their pressing issues and help them find exactly what they are looking for on your site.

On the SEO page, if done correctly, your users are happy, making the search engines happy, because they love to serve high quality information to their users.

2. Include more customers
Let's face it, one of the main reasons for having a website is to stand out of your competition and increase your customer base. Otherwise, why invest 1,000 pounds (£) of marketing, right? Companies that have an SEO optimized website provide more customers and grow twice as fast as companies that do not have one.

SEO is probably the most effective and affordable marketing strategy available today. In addition, it will only bring customers who are actively searching for your product or service!

If you are willing to spend a few hours with time, energy and some money, SEO will help "target" traffic to your site and eventually more customers to your business than any other marketing tactic you will ever use.

3. Better conversion rates
SEO-optimized websites load faster, are easy to read and surf and display properly in almost any type of device, including mobile and tablet devices. Websites that are easy to read and navigate are more likely to grab and keep the attention of your readers or visitors - that is, they are more likely to become your loyal customers, subscribers and repeat visitors.

4. Build brand awareness
One of the benefits of getting higher ranking on the SERPs is creating brand awareness. When your websites appear on the first page of major search engines like Google, Yahoo and Bing, your potential customers are more likely to trust your brand when searching for a particular term rather than other brands that do not have a strong web presence.

That is why small businesses who want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start winning the top list of the KEY terms related to their business. We are no longer in the 90s; Search engines now play an important role in making or breaking your brand.

5. Bypass contest
Let's take an example of two companies that are in the same industry and sell similar products at similar prices. One of them has an optimized website while the other has a non-optimized website. Considering everything else is the same, which company do you think will attract more customers to their site from local searches? Which company is likely to grow faster and become more successful?

Search engines and SEO are very powerful. If your competitors do SEO marketing, you simply have to ask why you haven't invested in such a strategy yet.

Contact SOCKIT.SE To know more how we can help you improve your search engine visibility.

website development
6 reasons why you should reorganize your site in 2019

Most clicks are done on the first page with results. In fact, 68 percent of clicks go to the first five results, and only 4 percent of clicks go to the last five results on one page.

If you do math, it leaves only 28 percent of clicks left to split between second and third pages of search results.

In short, it is extremely difficult to get traffic to your site if it does not rank high in the search results and to rank high in the search results; your website must follow web design and development best practices.

4 guidelines for web development to follow
If you are ready to start developing, be sure to follow these guidelines to ensure your site's success!

1. Make all your pages responsive
Developing a responsive website is our first guideline because it is so extremely important for your website at many levels.

When users visit a receptive site, it means they can use any device to display it, and it will respond and present page elements in the same way.

About your website eg. not being receptive, it may happen that someone using a surfing platform or a smartphone to see it does not get the whole picture. The access buttons can be cut off or the images not loaded properly, along with a number of other potential problems.

2. Enable website analysis
If you fail to analyze important metrics on your website, you never know which parts of your site operation result and which parts can use some work. As part of your website development, be sure to enable analysis.

When you enable analysis on a page, you simply include a predetermined code in HTML on the page and wait for your important metric data to roll in.

Once your analytics code is embedded, you can sign in to your analytics platform, such as Google Analytics, to set specific conversion goals and track traffic, bounce rates, and so much more.

3. Implement site security
Web security is as important as home supply. You can think of your website as your company's virtual home, and it's extremely important to keep it safe. This is especially true if the website you create accepts sensitive client data such as credit card information, addresses and other private data.

Not only is site protection an excellent feature to have on any site, when users see that you have security measures in place, they will be much more willing to buy through your site.

You should always implement an SSL certificate on your site so that public servers do not have access to private information and data.

4. Ensure fast loading time

Another important guideline for web development that is important is to make sure your site is loading fast. There are a lot of page elements that can contribute to slow loading time. Here are some things to watch out for during the development:

Big Pictures: One of the biggest sins on a page that slowly loads is site images that are too big. When using large, high quality images on your site without compressing them, they can cause your site to run slowly. Before uploading photos to your site, you want to run them through a compression tool, such as Kraken, to make sure they don't pinch on your site.

Too many plugins: Plugins can give your site the bells and whistles you are looking for, but it comes at a high price. Using too many plugins on your site can take a very long time to load. If the plugin is not necessary you should consider deleting it. Be sure to check your website for plugins that you no longer use, or those that are outdated.

Check Your Host: Your host account refers to the server your site is running on. If your site is running on a shared server, you can see slow load times due to the number of sites that also host the specific server.

Need help with website development?
Do you like the idea of developing your own website, but are not sure how you handle all the things we have talked about on this page? If you feel overwhelmed can SockIT.se help.

We are a full-service web design, web development, SEO and digital advertising agency, which means that we can help with everything from search engine optimization to web design and development.

Our team of over 20 experts knows the importance of things like responsive design, site speed, site protection, and website analysis, and we will surely implement them on your site.

To learn more about our web development services, please Contact Us online. We can't wait to hear from you!

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